Director, Customer Lifecycle Marketing

10+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies. 4+ years of people leadership experience managing multi-disciplinary teams or multiple workstreams. Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion. Strong analytical acumen and comfort with lifecycle analytics tools (Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar). Executive communication skills — able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations. Experience balancing strategic vision with operational execution in complex, fast-paced organizations. Bachelor’s degree required; advanced degree or equivalent experience preferred.

Translate strategy into coordinated, measurable programs that deliver customer and business impact. Elevate customer marketing maturity by introducing new frameworks, tools, and workflows. Drive alignment and collaboration with leaders across Marketing, Product, Customer Outcomes, and Sales. Empower and develop a team of lifecycle marketers. Strengthen data-driven decision making by translating engagement and retention data into actionable insights. Advocate for the customer voice to shape strategies. Champion, role model, and embed Samsara’s cultural principles.