Director, Lifecycle Marketing

10+ years of experience in CRM or lifecycle marketing 3+ years in a leadership role managing high performing teams Proven success in developing and scaling multi-channel lifecycle programs Deep expertise in segmentation, personalization, and A/B testing Strong understanding of customer behavior and lifecycle KPIs Hands-on experience with modern ESPs and customer engagement platforms (e.g., Iterable, Braze, Klaviyo, Salesforce Marketing Cloud) Strategic thinker with the ability to connect marketing initiatives to business outcomes Strong analytical and technical skills Experience partnering closely with data teams and using tools like SQL, Looker, Amplitude, or similar Skilled at cross-functional collaboration with product, data science, engineering, analytics, and brand teams Excellent communication and leadership skills Familiarity with privacy regulations and deliverability best practices Experience in DTC, subscription-based, or high-growth consumer businesses preferred Ability to work in the US Ability to travel to San Jose, California offices up to three times per year and to an additional company offsite

Define and execute data-driven lifecycle marketing strategy Translate customer insights into personalized, automated journeys Partner with Data Science to evolve predictive models Collaborate with Analytics to define KPIs and build segmentation Lead ESP infrastructure roadmap and ensure operational excellence Drive innovation in automation, segmentation, and orchestration Own and evolve full-funnel, multi-channel lifecycle strategy Ensure programs measurably improve key business metrics Establish a rigorous A/B testing framework Develop and execute experiments Act as a strategic partner to Product, Engineering, and Data Science Influence roadmap prioritization and advocate for marketing tech investments Collaborate with Brand to reinforce brand voice Build, mentor, and inspire a high-performing team Foster a culture of experimentation, innovation, and data-driven decision-making Stay ahead of privacy regulations, deliverability best practices, and marketing trends