Director, Lifecycle Marketing | Home Services

5+ years of experience in CRM, lifecycle, or retention marketing At least 2 years in a leadership role Proven track record of driving measurable business results Direct experience managing and growing a small team Deep expertise in email, SMS, push, and cross-channel lifecycle marketing Experience with leading CRM/marketing automation platforms Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies Demonstrated ability to partner across functions Experience managing in a high-growth, fast-paced environment Strong project management skills

Lead and develop a small, high-performing team Define and own the CRM strategy Apply analytical rigor to advance personalization and segmentation Build and maintain reporting frameworks Lead A/B and multivariate testing Execute and optimize customer journeys across email, SMS, push, and other owned channels Partner closely with Product and Sales leadership Stay ahead of industry trends and innovations