Channel Manager, Member Growth Ops

Proven owner of a marketing channel from strategy to execution Experience with direct-mail + cross-channel optimization experience Strong experimentation discipline & taxonomy ownership Cross-functional influencer with data-first instincts Experience translating marketing tests into financial impact and forecasting

Own and scale Virta’s direct mail channel Deliver data-driven performance management, including forecasting, A/B testing, and real-time reporting Advance direct mail automation and efficiency by optimizing vendor relationships, streamlining approval workflows, building libraries of pre-approved creatives, reducing manual processes, and preparing performance insights Develop a high-performing content strategy Keep on top of industry trends including personalization and timing strategies