Partner with Sales, Marketing, and Revenue leaders to define, measure, and report on key sales metrics. Maintain and optimize CRM (HubSpot) and sales tech stack: ensure data integrity, manage workflows, create dashboards and reports, automate tasks. Build and document scalable processes to optimize efficiency and reduce friction. Support enablement by coordinating training materials, onboarding new team members, managing playbooks, and ensuring consistent tool/process usage. Inform territory and quota planning, compensation plan modeling, forecasting, and resource allocation. Liaise between teams to ensure alignment, feedback, and continuous improvement. Monitor and identify operational bottlenecks, propose improvements, and implement solutions. Support data hygiene (clean pipelines, accurate CRM records, minimal duplication, and reliability). Generate regular reports and insights for leadership. Manage and optimize marketing automation workflows to ensure accurate lead capture, scoring, routing, and lifecycle progression. Develop and maintain documentation for processes, lead management, scoring, routing, and campaign operations.