- Own go-to-market plans for assigned product areas, defining positioning, messaging, and launch readiness.
- Build sales enablement assets including pitch decks, battlecards, talk tracks, and objection handling guides.
- Partner with Demand Generation to fuel pipeline through campaign messaging, landing pages, and content.
- Develop differentiated messaging and positioning that turns product features into value propositions.
- Build competitive intelligence and counter-positioning to shape sales strategy and win deals.
- Map persona-led messaging to each stage of the new-customer buyer journey.
- Use voice of customer, win-loss data, Salesforce, and Gong to inform marketing and product strategy.
- Define success criteria and report on the impact of work on pipeline, conversion, and revenue.
Data AnalysisSalesforce