Senior Product Manager, Member Growth

5–8+ years of product management experience, ideally within growth, consumer engagement, or funnel optimization roles. Proven ability to meaningfully improve funnel performance—registration, activation, conversion, and completion—through experimentation and data-driven decision-making. Hands-on experience with SQL and modern analytics tools such as Amplitude, Mixpanel, Looker, or GA. Strong background in A/B testing, hypothesis design, statistical thinking, and rapid iteration loops. Deep comfort in discovering friction across identity, onboarding, login/registration, and member engagement flows. Exceptional stakeholder management skills. Experience with scheduling, appointment booking, or payments flows is a plus. Strong consumer instincts. Comfortable operating in a fast-moving, ambiguous environment with a bias toward action, impact, and collaboration.

Own and optimize the end-to-end member engagement and activation roadmap. Build intuitive, frictionless experiences that improve registration rate, increase order initiation, and boost exam completion. Design and execute rigorous A/B tests and experimentation frameworks. Partner closely with Marketing and Growth for cohesive messaging and journeys. Work tightly with Engineering, Design, and Data to ship high-quality product experiences. Leverage analytics tools (Amplitude, Looker, SQL) to develop insights. Contribute to scheduling and payments-related enhancements. Represent engagement performance, insights, roadmap, and experiments to leadership. Lead stakeholder alignment across various departments. Champion the voice of the member by running research and usability sessions.