Product-led growth expertise (funnel optimization, experimentation, conversion). Data-informed decision making and quantitative analysis. Hypothesis development and experiment design. Strong product judgment and prioritization. Systems thinking and building for scale. Cross-functional influence and collaboration. Clear written and verbal communication. 6-9+ years in product management with significant ownership of growth metrics. Proven track record driving measurable product-led growth in consumer or prosumer products. Deep experience with experimentation frameworks and funnel analysis. Led growth initiatives from opportunity identification through scaled impact. Partnered closely with data science or analytics teams.