Senior Growth Product Manager

4+ years of experience in product marketing, lifecycle and/or growth marketing. Hands-on experience with Iterable or similar lifecycle platforms (Braze, Klaviyo, Amplitude). Proven success designing and executing multichannel campaigns using email, SMS, and push. Strong analytical and data interpretation skills. Comfortable operating autonomously in a fast-moving, cross-functional environment. Startup mindset. Confident working with structured data (event payloads, segmentation filters). Understand how engagement campaigns trigger from backend events and know how to QA logic end-to-end.

Design, build, and deploy email, SMS, and push campaigns. Manage automated workflows for distinct audience segments. Leverage data for growth levers and A/B testing. Partner with Data, Engineering, and Design. Work with event data and segmentation logic. Troubleshoot campaign logic and data discrepancies. Champion an experimentation culture. Partner with account management and Sales. Scale engagement capabilities across sponsors and member populations.