- Own REE Medical’s brand management end-to-end, including positioning, voice and tone, visual identity, and brand standards governance.
- Lead agency relationships in brand alignment, content management, and editorial planning.
- Partner with Marketing team members on cross-channel content including SEO, landing pages, and lifecycle email programs.
- Evolve brand standards and documentation to ensure consistent application across internal and external partners.
- Conduct market research to identify trends, customer needs, and competitive strategies.
- Manage internal and external creative resources for quality and performance.
- Lead reputation management framework, competitive reputation defense, and proactive advocacy.
- Ensure all published content is culturally appropriate and respectful of veteran service and VA disability claims.
- Develop performance reporting for leadership and contribute to board-level marketing updates.
- Support crisis and sensitive communications in partnership with Legal, Compliance, and Marketing teams.
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