Director of Product Marketing
S
ScreenPalSaaS
Seattle, Washington, United States, PSTFull-TimeDirector
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- LeadershipData AnalysisProduct ManagementCross-functional Team LeadershipProduct DevelopmentData visualizationMarketingLead GenerationDigital MarketingSaaSA/B testingCRM
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
- Expert experience marketing an end-user software product.
- Exceptional storytelling skills; strong writer and editor.
- Highly data-driven with experience optimizing programs.
- Demonstrated success scaling product-led growth and demand generation programs.
- Strong data visualization skills.
- Expertise with CRM systems.
- Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools.
- Hands-on experience with content marketing, and lifecycle marketing.
- Creative thinker capable of developing compelling customer-facing narratives.
Responsibilities
- Develop GTM strategy, messaging, and positioning for new products and features.
- Lead cross-functional planning and execution for product launches and marketing initiatives.
- Drive global product adoption for self-serve and B2B users.
- Utilize digital channels to generate demand and accelerate pipeline.
- Build and optimize self-serve acquisition funnels.
- Lead integrated campaigns with measurable ROI.
- Manage global digital programs including social media, email, and content marketing.
- Analyze customer needs, market trends, and product performance.
- Develop story-driven content, customer narratives, and case studies.
- Use video as a core communication medium.
- Partner with engineering, marketing, product, design, and customer support for GTM execution.
- Refine customer journey and implement lifecycle marketing strategies.
- Build and manage a customer advocacy engine.
- Equip B2B sales with GTM assets.
- Maintain understanding of competitive landscape and market trends.
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