Director of Product Marketing

Bachelor’s degree in Marketing, Business, or related field. 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred). Expert experience marketing an end-user software product. Exceptional storytelling skills; strong writer and editor. Highly data-driven with experience optimizing programs. Demonstrated success scaling product-led growth and demand generation programs. Strong data visualization skills. Expertise with CRM systems. Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools. Hands-on experience with content marketing, and lifecycle marketing. Creative thinker capable of developing compelling customer-facing narratives.

Develop GTM strategy, messaging, and positioning for new products and features. Lead cross-functional planning and execution for product launches and marketing initiatives. Drive global product adoption for self-serve and B2B users. Utilize digital channels to generate demand and accelerate pipeline. Build and optimize self-serve acquisition funnels. Lead integrated campaigns with measurable ROI. Manage global digital programs including social media, email, and content marketing. Analyze customer needs, market trends, and product performance. Develop story-driven content, customer narratives, and case studies. Use video as a core communication medium. Partner with engineering, marketing, product, design, and customer support for GTM execution. Refine customer journey and implement lifecycle marketing strategies. Build and manage a customer advocacy engine. Equip B2B sales with GTM assets. Maintain understanding of competitive landscape and market trends.