Develop GTM strategy, messaging, and positioning for new products and features.
Lead cross-functional planning and execution for product launches and marketing initiatives.
Drive global product adoption for self-serve and B2B users.
Utilize digital channels to generate demand and accelerate pipeline.
Build and optimize self-serve acquisition funnels.
Lead integrated campaigns with measurable ROI.
Manage global digital programs including social media, email, and content marketing.
Analyze customer needs, market trends, and product performance.
Develop story-driven content, customer narratives, and case studies.
Use video as a core communication medium.
Partner with engineering, marketing, product, design, and customer support for GTM execution.
Refine customer journey and implement lifecycle marketing strategies.
Build and manage a customer advocacy engine.
Equip B2B sales with GTM assets.
Maintain understanding of competitive landscape and market trends.
LeadershipData AnalysisProduct Management+9 more
About ScreenPal
ScreenPal builds intuitive and effective tools for collaborative video creation and sharing, trusted by Fortune 100 companies and 98 of the top 100 US universities. Since 2006, the platform has empowered a global community to capture and share over 200 million videos. Their product suite includes desktop and mobile apps for screen recording and video editing, a video messaging Chrome extension, and a secure, cloud-based hosting platform. This platform allows organizations to manage, brand, and share content, track performance with video analytics, and engage viewers through interactive video features like quizzes and polls. ScreenPal simplifies communication and knowledge sharing, making video creation accessible to everyone.
How We Work
ScreenPal operates with a high-energy team passionate about creating accessible products. They emphasize making complex tasks intuitive. The majority of the team works remotely from various global locations, fostering a collaborative environment where diverse perspectives are valued. ScreenPal promotes respectfulness, cultural awareness, and inclusivity, ensuring everyone feels empowered to contribute and grow.
Why Join Us
Drive go-to-market strategies for a full product suite used by millions globally.
Lead integrated campaigns, optimizing self-serve acquisition funnels and increasing paid conversions.
Craft compelling customer narratives and utilize video as a core communication medium, both internally and externally.
Collaborate closely with cross-functional teams including engineering, product, and design to execute seamless go-to-market initiatives.
Contribute to a profitable, rapidly growing, privately held company with a global reach and a commitment to innovation.