Director of Product Marketing

7+ years in Product Marketing with progressive leadership experience Strong background in B2B SaaS PLG experience Track record of successfully leading major product launches Experience developing GTM strategies that drive measurable adoption Proven ability to collaborate effectively with Product leadership Experience building or guiding user education strategies Experience working with AI-powered products and positioning automation Strong leadership skills with experience mentoring PMM talent Strategic thinking around packaging, positioning, and pricing Must reside in the United States

Craft compelling product narratives and positioning Lead cross-functional commercialization efforts Accelerate product-led growth strategy Guide packaging decisions Mentor PMM associate(s) Synthesize market trends, competitive intelligence, and user feedback Partner with Product on roadmap priorities Develop differentiated messaging frameworks Lead strategic thinking around product bundling and portfolio positioning Set vision and strategic direction for user education and in-app campaigns Guide development of scalable user activation and retention frameworks Establish metrics and success criteria for product adoption and PLG initiatives Own the launch framework and go-to-market playbook Orchestrate cross-functional launch readiness and commercial planning Define launch tiering methodology and resource allocation Develop pricing frameworks Collaborate with sales and finance leadership on pricing strategy Establish clear roles and processes between PMM, Product, Sales, and Marketing Create systems for scalable content production and enablement Drive executive-level communication and stakeholder alignment