Integrated Campaigns Marketing Manager - PLG

5+ years of B2B marketing experience At least 3 years in PLG roles within SaaS environments Proven success designing cross-channel campaigns informed by product usage and customer data Deep understanding of PLG principles (freemium, PQLs, activation, expansion) Hands-on experience with Asana, Marketo, Salesforce, 6sense, Reachdesk, PathFactory Strong analytical skills Excellent communication and collaboration skills Project management expertise Creativity and innovative thinking

Design integrated campaigns for the PLG funnel (awareness, activation, expansion). Connect acquisition efforts with in-app engagement and usage signals. Build frameworks unifying paid, owned, and in-product channels. Define success metrics beyond MQLs (e.g., activation rates, PQL conversion). Collaborate with data and RevOps to identify behavioral triggers for personalization. Lead end-to-end campaign execution across various channels. Align with Sales and Customer Success on campaigns to nurture users. Monitor and analyze campaign performance for optimization. Use experimentation (A/B and multivariate testing) to optimize conversion points. Report on campaign impact and ROI to stakeholders.