Creative Marketing Manager

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) 5+ years of experience in partnership or channel marketing, email marketing, and content creation Proven success in developing and executing GTM and co-marketing campaigns Strong vendor and stakeholder management skills Excellent writing, editing, and communication skills Advanced attention to detail and commitment to brand standards Hands-on experience with ActiveCampaign, HubSpot, or Mailchimp Familiarity with WordPress, basic SEO, and CRM/marketing automation tools

Develop go-to-market plans for strategic partners Execute partner programs including co-branded campaigns Manage the partner lifecycle Plan and execute email/SMS campaigns Build and maintain a modular, mobile-optimized email template system Write on-brand copy for emails, landing pages, and websites Develop A/B test variants for subject lines, CTAs, and landing pages Plan and manage integrated marketing initiatives Oversee timelines, vendors, and deliverables Keep franchisee marketing portals and media libraries current