Lead end-to-end UX/UI strategy and implementation for the eCommerce site and related platforms. Oversee UX research, user journey mapping, wireframing, and prototyping of new features. Partner with cross-functional teams to deliver intuitive and high-converting user experiences. Conduct A/B and multivariate testing to enhance layouts, calls-to-action, and checkout flows. Create and maintain scalable design systems, UI libraries, and style guides. Monitor and analyze user behavior to identify friction points and propose data-driven design solutions. Stay updated with UX/UI trends, tools, and best practices relevant to eCommerce.