Senior Marketing Automation Specialist

Bachelor’s degree in Marketing, Business, or a related field preferred. 5+ years of experience in marketing automation, campaign execution, or a similar role. Proficiency in managing marketing platforms: HubSpot and 6sense required. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent organizational and project management skills. Effective communication skills and ability to collaborate across teams. Familiarity with A/B testing, audience segmentation, and performance reporting.

Operate and optimize HubSpot for email marketing, workflows, and segmentation. Manage Qualified for AI chat engagement and sales triggers. Execute account-based experiences and advertising through 6sense. Translate campaign briefs into executable assets across channels. Own hands-on execution of email campaigns, nurture sequences, and workflows. Ensure consistent campaign messaging across social, digital, and event touchpoints. Collaborate with the digital team on landing pages and ad campaigns. Align social media posts with growth campaigns. Manage the marketing calendar for campaign schedules and launches. Design and implement A/B tests, performance tracking, and optimization plans. Monitor and report on campaign performance, providing insights and recommendations. Identify and recommend process improvements for operational workflows. Build, maintain, and refine target audience segments. Manage segmentation strategies for engagement and pipeline acceleration. Refine targeting and personalization tactics based on data.