Senior Marketing Automation Manager

5+ years running HubSpot Marketing Hub (Enterprise preferred). Proven success building end-to-end email communications strategies and high-performing nurture programs. Expertise in segmentation, personalization, and audience management. Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization. Hands-on HTML/CSS for email and landing page optimization. Strong analytical skills and ability to deliver actionable insights via dashboards and reporting. Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms. Experience in B2B SaaS or enterprise software marketing.

Lead end-to-end email communications strategy, from top-of-funnel to lifecycle programs. Define targeting priorities and personalize campaigns in partnership with Sales, Product, and Customer Success. Manage an email calendar for newsletters, events, webinars, lifecycle journeys, and product launches. Design and implement multi-channel nurture programs tailored to buyer stages and needs. Manage automated workflows, emails, and triggers in HubSpot. Develop data-driven segmentation using firmographic, behavioral, and intent data. Build dynamic lists and personalization frameworks to improve engagement. Integrate product usage data and customer health metrics into segmentation. Leverage AI-driven insights for predictive scoring, personalization, and campaign optimization. Establish a testing framework for campaigns, journeys, and audiences (A/B, multivariate). Report on email performance, funnel metrics, and campaign contribution to pipeline. Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards. Lead deliverability, sender reputation, and domain authentication. Manage subscription preferences, consent management, and database quality.