Marketing Automation Consultant

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Requirements:

• At least 5 years hands-on experience working in Marketo.
• Must have Marketo Certified Expert (MCE) certification.
• Deep understanding of Marketing & Sales processes in mid-size and large enterprises.
• Deep expertise in marketing automation processes including lead management, campaign management and online marketing.
• Expertise with CRM applications such as Salesforce.com and Microsoft Dynamics.
• Metrics-driven marketing mind.
• Excellent client management skills, strong written and verbal communications, executive level presence.
• Strong project management and organizational skills.

Responsibilities:

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Designing, building, testing, deploying, and troubleshooting all aspects of campaigns.
• Manage the lead lifecycle, lead scoring, lead nurturing, segmentation, campaign management, and data management.
• Manage projects to deliver the desired results in a timely manner.
• Collaborate with clients to gather requirements, get feedback on designs and present results.
• Spot new services opportunities and work with sales to close new services business.
• Help advance the state-of-the-art in Revenue Performance Management, by means of ground-breaking projects and thought leadership.
• Provide expert advice to customers or business partners based on specialized knowledge and experience; analyze customer's or partner's needs and make recommendations.
• Take responsibility for meeting customers' needs.
• Pursue opportunities to network with internal or external partners (or customers) to identify needs and make recommendations.
• Analyze information to understand customer problems or opportunities, generate alternative solutions, and recommend appropriate actions.
• Convince internal/external customers or partners of the value of an idea, a plan, or a solution.