Marketing Automation Consultant

At least 5 years hands-on experience working in Marketo. Must have Marketo Certified Expert (MCE) certification. Deep understanding of Marketing & Sales processes in mid-size and large enterprises. Deep expertise in marketing automation processes including lead management, campaign management and online marketing. Expertise with CRM applications such as Salesforce.com and Microsoft Dynamics. Metrics-driven marketing mind. Excellent client management skills, strong written and verbal communications, executive level presence. Strong project management and organizational skills.

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Designing, building, testing, deploying, and troubleshooting all aspects of campaigns. Manage the lead lifecycle, lead scoring, lead nurturing, segmentation, campaign management, and data management. Manage projects to deliver the desired results in a timely manner. Collaborate with clients to gather requirements, get feedback on designs and present results. Spot new services opportunities and work with sales to close new services business. Help advance the state-of-the-art in Revenue Performance Management, by means of ground-breaking projects and thought leadership. Provide expert advice to customers or business partners based on specialized knowledge and experience; analyze customer's or partner's needs and make recommendations. Take responsibility for meeting customers' needs. Pursue opportunities to network with internal or external partners (or customers) to identify needs and make recommendations. Analyze information to understand customer problems or opportunities, generate alternative solutions, and recommend appropriate actions. Convince internal/external customers or partners of the value of an idea, a plan, or a solution.