Senior Partner Marketing Manager
Company:Customer.io
Location:EMEA
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementData AnalysisSalesforceProject CoordinationGoogle AnalyticsJiraCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationLead GenerationCRM
Requirements:
5+ years of B2B SaaS partner marketing experience. 3+ years in a senior or leadership role managing projects or teams. Based in EMEA with deep understanding of regional market dynamics. Proven success designing and launching partner recruitment campaigns. Experienced with PRM tools (Partnerstack, Allbound, etc.) and marketing automation platforms (HubSpot, Marketo, or Pardot). Strong with Salesforce and comfortable building custom dashboards and attribution models. Familiar with affiliate/referral programs and major marketplaces like AWS, Google Cloud, HubSpot, or Salesforce.
Responsibilities:
Develop and lead global partner marketing strategy across technology, marketplace, agency, and regional partnerships. Design and launch targeted partner recruitment campaigns. Build reporting frameworks for partner performance and ROI. Automate partner onboarding, nurturing, and activation workflows. Act as the bridge between marketing, partnerships, and sales. Build strong relationships with key technology and agency partners. Present results and strategy updates to executive leadership.
