- Own paid performance strategy and standards across the portfolio.
- Run the most valuable accounts hands-on across Google Ads, Microsoft Ads, LinkedIn, and other platforms, including ad copy and landing page testing.
- Set targets for PPC freelancers, review accounts, approve budgets, run regular syncs, and challenge their decisions.
- Advise brands on strategy and budget allocation, manage expectations, and explain when a channel or budget will not deliver.
- Take over newly acquired brands’ paid setups, including audits, tracking checks, and handovers.
- Build systems, documentation, and reporting to scale performance across brands and freelancers.
- Partner with data analytics on tracking, attribution, and CRM data flows into ad platforms.
- Support the M&A team with due diligence for paid-heavy acquisition targets.
- Stay aligned with the SEO Team Lead on campaigns and strategies.