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VP, Marketing

Posted about 17 hours agoViewed

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💎 Seniority level: Vp, 14+ years

💸 Salary: 230000.0 - 250000.0 USD per year

🔍 Industry: Cybersecurity

🏢 Company: Andesite

⏳ Experience: 14+ years

Requirements:
  • 14+ years of B2B marketing experience with 10+ years in leadership at early-stage startups, AI, cybersecurity, Saas, or hightech.
  • You have successfully and effectively started, developed and led marketing teams and practices before.
  • You’re an analytical thinker, fluent and experienced in marketing data analytics and tools (i.e. HubSpot, Google Analytics, Tableau, etc.)
  • Proven history of launching and executing go to market and media campaigns that exceed KPIs and make competitors nervous, building on a network of industry connections and influencers in the tech or cybersecurity space
Responsibilities:
  • Lead the vision, strategy and execution of data driven, marketing ecosystem efforts that address the distinct needs of audiences and positions us a category leader.
  • Establish comprehensive growth, partner and channel marketing strategies to drive awareness, demand generation, and customer engagement.
  • Jumpstart, develop, lead, and in time hire a marketing team that champions, supports, and powers Andesite growth and market leadership.
  • Develop, manage and optimize the marketing budget to ensure maximum ROI.
  • Mastermind our event and activation strategies in close collaboration with Revenue.
  • Design targeted campaigns to drive qualified leads, boost our top-of-funnel strategy, move qualified leads to conversion, accelerate sales cycles, optimize spend, grow new business and ensure ARR
  • Develop and execute multi-channel demand generation programs to drive qualified leads and pipeline growth.
  • Report regularly on KPIs including MQLs, SQLs, pipeline contribution, and program ROI.
  • Develop communication frameworks to maintain a strong and cohesive brand voice.
  • Oversee corporate narrative, public and media relations.
  • Collaborate with the leadership team to craft executive communications and position us as thought leaders.
  • Develop a brand playbook that turns every team member into a brand ambassador.
  • In close collaboration with the Product Marketing Lead, identify, vet, and manage relationships with external marketing and creative vendors, agencies, and freelancers.
  • Partner with the Product Marketing Lead to conduct market research and competitive analysis to identify trends and opportunities.
  • Establish processes, tools and workflows to report on key marketing metrics, enable AB testing, provide insights, track performance and effectiveness, ensure ROI, and deliver growth.
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