VP, Marketing

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Requirements:

• 10+ years of marketing leadership experience in fast-growing SaaS, EdTech, or B2B environments, including demand generation, product marketing, and brand strategy
• Proven experience balancing high-level strategy with hands-on execution. You don’t just set direction—you roll up your sleeves and help do the work
• Experience leading marketing at a high-growth tech company
• Deep expertise in product marketing, demand generation, and digital strategy with a strong track record of driving revenue
• Highly analytical and data-driven, with the ability to translate insights into action
• Strong leadership and team-building skills—able to attract, develop, and manage high-performance marketing teams
• Experience in K-12, EdTech, or B2B SaaS marketing is strongly preferred

Responsibilities:

• Develop and execute a high-impact marketing strategy that drives demand generation, revenue growth, and brand positioning in the K-12 EdTech space
• Lead cross-functional collaboration with Sales, Product, Customer Success, and Revenue Enablement to align marketing efforts with go-to-market (GTM) priorities and customer needs
• Oversee marketing budgets and prioritize investments that maximize ROI while ensuring efficiency and scalability
• Build and mentor a high-performing, execution-oriented marketing team across digital marketing, demand generation, content, and analytics
• Be hands-on—this is not just a management role. We need a leader excited to step in, optimize campaigns, refine messaging, and drive results directly
• Own the product marketing strategy—ensuring Panorama’s positioning, messaging, and differentiation are clear and compelling
• Develop buyer personas, competitive intelligence, and sales enablement materials to help the revenue team articulate Panorama’s value effectively
• Partner with Sales and Customer Experience to improve win rates, reduce sales cycles, and increase adoption
• Conduct market research and analyze customer insights to inform product roadmap decisions
• Design and execute full-funnel demand generation programs, including inbound marketing, ABM, and performance marketing, to drive a high-quality pipeline
• Optimize lead nurturing, scoring, and attribution models to align marketing and sales
• Leverage SEO, SEM, paid media, email, and content marketing to increase brand visibility and engagement
• Ensure data-driven decision-making by continuously monitoring campaign effectiveness and optimizing performance
• Own and refine Panorama’s brand positioning and storytelling to differentiate in a competitive market
• Drive thought leadership through compelling content, speaking engagements, and industry partnerships
• Elevate Panorama’s presence in the K-12 education and EdTech communities
• Establish KPIs and performance metrics to track the effectiveness of campaigns and marketing initiatives
• Utilize marketing automation (HubSpot) and CRM (Salesforce) to optimize performance and ensure a seamless marketing-to-sales funnel
• Stay ahead of market trends, customer behavior shifts, and new technologies to continuously improve marketing strategies