VP, Marketing

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Requirements:

• 10+ years in consumer marketing (preferably B2B2C), 5 years marketing leadership experience
• Proven success in developing and executing growth strategies for hard-to-reach or underserved populations, using culturally and contextually relevant approaches
• Experience designing and executing local marketing strategies (grassroots, community events, PR) with measurable ROI
• Well-versed in corporate marketing strategies tailored to health plans, with a deep understanding of their needs and dynamics
• Experience building and managing a Martech stack centered around first party data collection
• Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
• Automated marketing functions previously to create scalability and optimize results
• A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
• Proven ability to build, lead, and develop high-performing marketing teams, fostering a culture of accountability, creativity, and impact
• Passion for improving healthcare access and outcomes for underserved communities, with a health equity lens in marketing strategy and execution
• Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications

Responsibilities:

• Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC
• Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing
• Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches
• Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level
• Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments
• Regularly create experiments that allow us to optimize results