ApplyVP, Marketing
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💎 Seniority level: Vp, 10+ years
🔍 Industry: Marketing
🏢 Company: Lightrun👥 51-100💰 $18,000,000 Series B over 2 years agoSoftware
⏳ Experience: 10+ years
Requirements:
- 10+ years of progressive B2B marketing experience, including at least 3 years in VP or senior executive roles.
- Proven track record of successfully building a distinctive brand in startup environments.
- Deep expertise in marketing technical SaaS products (e.g., DevTools, DevOps, AppSec, AIOps, Observability).
- Demonstrated experience in executing effective ABM programs, navigating complex enterprise sales cycles, and deploying successful field marketing initiatives.
- Strong relationships with analyst firms and proven ability to enhance MQ/Wave placements.
- Exceptional leadership skills, able to inspire, coach, and develop high-performing teams.
- Outstanding communication and strategic collaboration capabilities.
- Comfort with ambiguity, a proactive approach to decision-making, and agility in fast-paced environments.
Responsibilities:
- Ensure every marketing initiative aligns closely with measurable sales impact and proven ROI.
- Refine and elevate the Lightrun brand, highlighting our product’s technical innovation and disruptive potential.
- Execute targeted ABM strategies for mid-market and enterprise segments.
- Transform satisfied users into vocal advocates through scalable programs.
- Expand and deepen relationships with leading analyst firms including Gartner and Forrester.
- Design and execute impactful field marketing programs, including executive events, technical roundtables, regional activations, and customer advocacy initiatives.
- Recruit, mentor, and scale a world-class marketing organization across demand generation, product marketing, communications, and brand.
- Align strategically with Sales, Product, and Customer Success teams to ensure cohesive messaging and synchronized initiatives.
- Thrive in dynamic environments, comfortable building marketing foundations from scratch.
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