Building and expanding a pipeline of both crypto and non-crypto integration partners across all verticals (e.g. DeFi, TradFi, Fintech, GameFi, NFTs, etc.) Leveraging existing networks and contacts in the blockchain space for key integrations. Proactively engage with the web3 space representing our company and technical product, consistently feeling the pulse of the ecosystem Attending relevant regional events representing LI.FI, lead speaking engagements and content development for industry events Establishing good relationships with various teams (operations, marketing, community management) to ensure good operational synergy