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Senior Product Marketing Manager
Posted 2 days agoViewed
💎 Seniority level: Senior, 7+ years
💸 Salary: 113120.0 - 166400.0 USD per year
🔍 Industry: Healthcare
⏳ Experience: 7+ years
Requirements:
- 7+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector.
- Strong understanding of the healthcare market.
- Proven experience with market research, positioning, and go-to-market strategy development.
- Excellent cross-functional collaboration skills.
- Strong written and verbal communication skills.
- Data-driven mindset with the ability to analyze and interpret marketing and sales metrics.
Responsibilities:
- Conduct market research to understand the healthcare industry.
- Identify and segment target audiences.
- Develop and articulate product positioning and messaging.
- Design and execute go-to-market plans.
- Define KPIs for product marketing initiatives.
- Partner with sales teams to develop tools.
- Work closely with cross-functional teams.
- Collaborate with marketing teams to design campaigns.
- Support customer retention strategies.
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