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Senior Product Marketing Manager (Remote/Hybrid in San Francisco)
Posted about 22 hours agoViewed
💎 Seniority level: Senior, 8+ years
💸 Salary: 123600.0 - 186300.0 USD per year
🔍 Industry: SaaS or consumer-focused digital business
🏢 Company: Rocket Lawyer👥 251-500💰 $223,000,000 Debt Financing almost 4 years agoLegal TechLaw EnforcementLegal
🗣️ Languages: English
⏳ Experience: 8+ years
Requirements:
- 8+ years of experience in product marketing, growth marketing, or acquisition strategy within a SaaS or consumer-focused digital business
- Proven track record of driving results through experimentation and data-informed decision making
- Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data
- Deep understanding of customer journeys, from acquisition through engagement and retention
- Experience leading user research efforts and synthesizing insights into actionable plans
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Business, or a related field—or equivalent work experience
Responsibilities:
- Collaborate with the Product Management and the Product Design teams to evolve our conversion and onboarding experience so that it aligns with competitive and industry best practices
- Work with the Product Management, Data Science and Finance teams to create & execute a hypothesis-driven experimentation roadmap on all critical customer conversion surfaces
- Partner with SEO, Brand Design, and Web teams to shape a website experience that reflects our value proposition and connects with diverse customer segments
- Deliver actionable insights through customer research, user testing, and data analysis to guide product decisions
- Create clear, compelling messaging frameworks that align with our brand voice and resonate across all customer touchpoints
- Analyze customer behavior using tools like Google Analytics and FullStory to identify opportunities for improving conversion and engagement
- Act as a connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns
- Promote a culture of inclusion and customer empathy within cross-functional teams
- Stay up to date with the latest trends in acquisition marketing, ideal audience behaviors/interests/expectations bringing new ideas and valuable insights informing new channels, experiences technologies, and best practices
- Monitor the competitive landscape, analyzing competitors' acquisition strategies and identifying opportunities to differentiate
- Present insights, updates, and recommendations clearly to senior leadership
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