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Product Marketing Manager
Posted about 1 month agoViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 79467.0 - 103022.0 USD per year
🔍 Industry: Software Development
🏢 Company: Lightspeed DMS
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in Product Marketing, sales or training - preferably in B2B SaaS, with a focus on technology products
- Proven ability to develop compelling messaging and positioning for complex technical products
- Hands-on experience with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics, Mixpanel)
- Exceptional storytelling and communication skills, both written and verbal, with the ability to create persuasive presentations and deliver impactful messages
- Demonstrated experience conducting market research, competitive analysis, and customer insights gathering
Responsibilities:
- Develop and execute comprehensive go-to-market (GTM) strategies
- Define and refine product positioning, messaging, and value propositions
- Collaborate closely with cross-functional teams
- Create engaging sales enablement materials
- Develop thought leadership content
- Support demand generation efforts
- Drive event marketing strategies
- Conduct thorough market research and customer insights analysis
- Provide regular feedback to Product Management
- Train and enable Sales teams
- Collaborate with cross-functional teams to develop and implement strategies
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