- Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform
- Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design
- Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow
- Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI
- Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings
- Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off
- Own conversion rate reporting and BDR performance analytics from activity through closed-won
- Serve as the business owner for AI and automation initiatives across the marketing and BDR motion
- Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights
- Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations
Microsoft Power BISalesforceAnalytical Skills+1 more