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Product Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: Canada

🔍 Industry: Interior Décor

🏢 Company: Leap Tools👥 101-250InternetAugmented RealityInformation TechnologyData Visualization

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: LeadershipProject ManagementBusiness AnalysisData AnalysisProduct ManagementSalesforceGoogle AnalyticsCross-functional Team LeadershipProduct AnalyticsAPI testingREST APICommunication SkillsAnalytical SkillsCollaborationSEOAgile methodologiesRESTful APIsPresentation skillsWritten communicationTeamworkVerbal communicationJSONSales experienceMarket ResearchData visualizationMarketingStrategic thinkingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:
  • 3+ years of experience in product marketing, preferably within the B2B SaaS space.
  • Proven ability to manage and execute go-to-market strategies and product launches.
  • Experience in conducting competitive analysis, market research, and customer interviews.
  • Strong written and verbal communication skills with the ability to craft compelling product messaging.
  • Storytelling skills, with a focus on concept and an appreciation for narrative.
  • Familiarity with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics, Salesforce).
  • Ability to thrive in a fast-paced, deadline-driven environment while maintaining attention to detail.
  • Strong project management skills with the ability to handle multiple tasks simultaneously.
  • A results-oriented mindset with a passion for data-driven decision-making.
Responsibilities:
  • Own and execute end-to-end go-to-market (GTM) strategies for new product launches, feature updates, and positioning initiatives.
  • Conduct in-depth market research, including customer feedback, competitive analysis, and industry trends, to inform product positioning and messaging and create ICPs and personas.
  • Develop clear, consistent, and differentiated messaging for our products that resonates with our target audience and supports sales and marketing initiatives.
  • Collaborate with content teams to create high-quality marketing collateral, including case studies, whitepapers, video scripts, blog posts, website copy, presentations, and email campaigns.
  • Lead the planning and execution of product launches, ensuring alignment with sales, product, and customer success teams to drive adoption and growth.
  • Equip the sales team with the tools, training, and resources they need to sell effectively and efficiently.
  • Develop customer engagement strategies to nurture existing clients, gather feedback, and optimize product usage.
  • Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts and identify areas for optimization.
  • Work closely with product management, sales, customer success, and marketing teams to ensure a cohesive approach to messaging, product launches, and customer engagement.
  • Work with demand generation teams to drive lead generation through compelling campaigns and messaging.
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