Principal Product Marketing Manager

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Requirements:

• 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
• Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies.
• Proven experience in software supply chain security, container security, and cloud native application development
• Excellent problem-solving and analytical skills
• Ability to analyze complex market trends and customer needs
• Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
• Ability to create compelling product marketing content
• Experience with public speaking or presentation skills
• Ability to work effectively across a broad range of team environments
• Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)

Responsibilities:

• Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales.
• Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points.
• Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security.
• Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker.
• Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative.
• Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.