Apply

Senior Product Marketing Manager

Posted 11 days agoViewed

View full description

💎 Seniority level: Manager, 6-8 years

📍 Location: British Columbia, Alberta, Ontario, Canada

💸 Salary: 118200.0 - 147700.0 CAD per year

🔍 Industry: SaaS

🏢 Company: Twilio👥 5001-10000💰 $378,215,525 Post-IPO Equity over 3 years ago🫂 Last layoff about 1 year agoMessagingSMSMobile AppsEnterprise SoftwareSoftware

🗣️ Languages: English

⏳ Experience: 6-8 years

🪄 Skills: Data AnalysisProduct ManagementSalesforceProduct AnalyticsAPI testingContent creationCommunication SkillsRESTful APIsPresentation skillsCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingDigital MarketingCustomer SuccessSaaS

Requirements:
  • 6-8 years of Product Marketing, Industry Marketing or Go-To-Market background.
  • Global experience within the CPaaS (Customer Platform as a Service) or related SaaS industries
  • Strong communication skills, both written and verbal including live and virtual meetings, slide decks, etc. and have demonstrated a strong, engaging presence across multiple forms of communications.
  • You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
  • You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
  • You know how to enable and educate internal audiences to drive meaningful and actionable content.
  • You can jump right in and get things done with limited assistance and direction.
  • Savvy at developing good working relationships with cross-functional teams and aligning with global stakeholders.
  • Interest in using your skills to create positive social impact, and preferably have some volunteer or professional experience with the social impact sector.
Responsibilities:
  • Establish yourself as “THE” customer and product thought leader for the audiences we target, and represent Twilio.org across external and internal communications including events & conferences, webinars, blogs, thought leadership pieces, etc.
  • Understand key customer insights and the industry landscape such as the business processes, industry trends, key issues, and personas.
  • Develop customer value propositions by vertical including deep persona analysis, alignment to Twilio.org’s key differentiators, value proposition creation and supporting messaging aligned to Twilio’s corporate strategy/positioning and Twilio.org’s mission/vision.
  • Lead the creation of key content assets across the marketing funnel to build awareness, drive consideration and influence conversion including white papers, webinars, reports, infographics, explainer videos, demos, battle cards, pitch decks, internal presentations, etc. Translate our solutions initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
  • Develop effective sales training materials and operationalize enablement, in partnership with the corporate enablement team, making it easy for sales to understand our product offerings, key positioning, and marketing efforts.
  • Build consensus, alignment, and engagement across Campaigns, Brand, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
Apply

Related Jobs

Apply

📍 United States, Canada

🧭 Full-Time

🔍 B2B SaaS

🏢 Company: EvenUp👥 251-500💰 $135,000,000 Series D 5 months agoArtificial Intelligence (AI)Legal TechFinTechSoftware

  • 4+ years experience in Product Marketing
  • Proven experience launching products with measurable success
  • Strong track record of producing customer-facing materials
  • Ability to use metrics for GTM strategy
  • Exceptional written and verbal communication skills
  • Own the go-to-market (GTM) strategy for new product launches
  • Partner with sales and customer success teams for enablement tools
  • Align with Product team on roadmaps and pipeline objectives
  • Produce compelling external messaging and content
  • Analyze data to inform strategies and improve performance
  • Gather and advocate for customer and market insights

Data Analysis

Posted 10 days ago
Apply
Apply

📍 Canada

🧭 Temporary

💸 85000.0 - 115000.0 CAD per year

🔍 ELearning/education industry

🏢 Company: D2L

  • 5+ years of product marketing experience, preferably in SaaS.
  • In-depth knowledge of the eLearning/education industry.
  • Strong ability to position, message, and launch products effectively.
  • Excellent storytelling and presentation skills.
  • Analytical and organizational skills with adaptability in fast-paced environments.
  • Communicate the value of the D2L Brightspace solution at every stage of the customer journey.
  • Develop a deep understanding of target markets and buyers while using market research and data.
  • Create value proposition frameworks and powerful content to support customer engagement.
  • Collaborate across departments to launch products and establish solid partnerships.

Data AnalysisProduct ManagementContent creationStrategic ManagementCross-functional collaborationMarket ResearchData visualizationStakeholder managementSaaS

Posted about 1 month ago
Apply
Apply

📍 San Francisco, CA, New York, NY, North America

🧭 Full-Time

💸 150000.0 - 185000.0 USD per year

🔍 B2B SaaS, marketing technology, AI

🏢 Company: Hightouch👥 101-250💰 $38,000,000 Series B over 1 year agoDeveloper PlatformCRMSaaSMarketingInformation TechnologySoftware

  • Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, especially in martech or AI.
  • Deep understanding of CRM and lifecycle marketers, including their goals and decision-making processes.
  • Ability to articulate complex AI concepts into actionable narratives.
  • Technical fluency to communicate benefits of AI Decisioning to various stakeholders.
  • Experience with market analysis to identify differentiation opportunities.
  • Collaboration skills to work cross-functionally with Product, Engineering, and Sales teams.
  • Develop and refine positioning for AI Decisioning targeting marketing personas.
  • Conduct user research to identify marketing professionals' pain points and market opportunities.
  • Create sales enablement materials, including playbooks and customer stories.
  • Drive content creation for campaigns showcasing AI Decisioning's impact.
  • Represent Hightouch at events and build trust with stakeholders.
  • Implement strategies to engage with and connect target audiences.

Machine LearningMarket ResearchCRM

Posted about 1 month ago
Apply
Apply

📍 United States, Canada

🧭 Full-Time

🔍 Blockchain Intelligence

🏢 Company: TRM Labs👥 101-250💰 $70,000,000 Series B over 2 years agoCryptocurrencyComplianceBlockchainBig Data

  • Minimum 5 years of B2B or B2G product marketing experience
  • Experience in SaaS, regtech, fintech, or blockchain is a plus
  • Strong communication skills to convey complex information
  • Conduct market and customer research
  • Build competitive intelligence
  • Develop product positioning and messaging
  • Partner with various teams for product launches
  • Synthesize insights for go-to-market priorities

BlockchainData AnalysisMarket ResearchSaaS

Posted 2 months ago
Apply
Apply

📍 EMEA and AMER

🧭 Full-Time

💸 56900 - 192050 USD per year

🔍 Global remote employment solutions

🏢 Company: Remote👥 1001-5000💰 $300,000,000 Series C almost 3 years ago🫂 Last layoff over 2 years agoHuman Resources Services

  • A customer-obsessed storyteller with deep empathy for customers.
  • Highly organized and able to manage complex projects.
  • Strategy and result-driven, thriving in fast-moving environments.
  • A collaborative team player capable of nurturing relationships.
  • Incredible marketing copywriter with superior writing skills.
  • Data and metric-driven with excellent analytical skills.
  • Highly independent and able to define and execute goals.
  • Fluent in English with preference for additional languages.
  • Familiarity with remote or distributed teams is a plus.
  • Experience in B2B SaaS technology marketing and collaboration with sales teams.
  • Perform market and user research.
  • Gain structured insights regarding Remote customers and users.
  • Become an expert in Remote's competitive landscape.
  • Develop a clear vision for product strategy.
  • Develop product positioning and messaging.
  • Design and execute go-to-market strategies and product launches.
  • Support the enablement of Remote user-facing teams like Sales and Customer Success.
  • Collaborate cross-functionally with product, design, operations, sales, partnerships, and finance.

LeadershipProject ManagementBusiness DevelopmentData AnalysisCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 3 months ago
Apply
Apply

📍 EMEA and AMER

🧭 Full-Time

💸 56900 - 192050 USD per year

🔍 B2B SaaS technology

🏢 Company: Remote - Referral Board

  • Customer-obsessed storyteller with empathy for customers and users.
  • Highly organized and able to manage complex projects.
  • Strategy and results-driven with the ability to work in a dynamic environment.
  • Strong team player with cross-functional collaboration skills.
  • Exceptional marketing copywriting skills.
  • Data and metric-driven with excellent analytical and project management skills.
  • Highly independent and able to define and execute goals.
  • Fluent in English with additional languages as a plus.
  • Familiarity with remote or distributed teams, preferred but not required.
  • Experience in B2B SaaS technology marketing working closely with sales teams.
  • Perform market and user research.
  • Gain structured insights regarding Remote customers and users.
  • Become an expert in Remote's competitive landscape.
  • Develop a clear vision for our product strategy.
  • Develop product positioning and messaging.
  • Design and execute go-to-market strategies and product launches.
  • Support the enablement of Remote user-facing teams, such as Sales and Customer Success.
  • Work closely with other Remoters across various teams.

LeadershipProject ManagementData AnalysisCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 3 months ago
Apply