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Senior Product Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 6-8 years

📍 Location: British Columbia, Alberta, Ontario, Canada

💸 Salary: 118200.0 - 147700.0 CAD per year

🔍 Industry: CPaaS (Customer Platform as a Service) or related SaaS

🏢 Company: Twilio👥 5001-10000💰 $378,215,525 Post-IPO Equity over 3 years ago🫂 Last layoff over 1 year agoMessagingSMSMobile AppsEnterprise SoftwareSoftware

🗣️ Languages: English

⏳ Experience: 6-8 years

🪄 Skills: Data AnalysisProduct ManagementSalesforceProduct AnalyticsAPI testingContent creationCommunication SkillsRESTful APIsPresentation skillsCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingDigital MarketingCustomer SuccessSaaS

Requirements:
  • 6-8 years of Product Marketing, Industry Marketing or Go-To-Market background.
  • Specifically, you have global experience within the CPaaS (Customer Platform as a Service) or related SaaS industries
  • Strong communication skills, both written and verbal including live and virtual meetings, slide decks, etc. and have demonstrated a strong, engaging presence across multiple forms of communications.
  • You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
  • You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
  • You know how to enable and educate internal audiences to drive meaningful and actionable content.
  • You can jump right in and get things done with limited assistance and direction.
  • Savvy at developing good working relationships with cross-functional teams and aligning with global stakeholders.
  • Interest in using your skills to create positive social impact, and preferably have some volunteer or professional experience with the social impact sector.
Responsibilities:
  • Establish yourself as “THE” customer and product thought leader for the audiences we target, and represent Twilio.org across external and internal communications including events & conferences, webinars, blogs, thought leadership pieces, etc.
  • Understand key customer insights and the industry landscape such as the business processes, industry trends, key issues, and personas.
  • Develop customer value propositions by vertical including deep persona analysis, alignment to Twilio.org’s key differentiators, value proposition creation and supporting messaging aligned to Twilio’s corporate strategy/positioning and Twilio.org’s mission/vision.
  • Lead the creation of key content assets across the marketing funnel to build awareness, drive consideration and influence conversion including white papers, webinars, reports, infographics, explainer videos, demos, battle cards, pitch decks, internal presentations, etc. Translate our solutions initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
  • Develop effective sales training materials and operationalize enablement, in partnership with the corporate enablement team, making it easy for sales to understand our product offerings, key positioning, and marketing efforts.
  • Build consensus, alignment, and engagement across Campaigns, Brand, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
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