Product Marketing Manager

Posted about 2 months agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: Canada

💸 Salary: 100000.0 - 140000.0 USD per year

🔍 Industry: AI Customer Service

🏢 Company: Ada👥 251-500💰 $130,000,000 Series C almost 4 years ago🫂 Last layoff about 2 years agoArtificial Intelligence (AI)Intelligent Systems SaaS Machine Learning Chatbot Software

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisCommunication SkillsAnalytical SkillsCross-functional collaborationMarket ResearchStrategic thinking

Requirements:

5+ years of experience in product marketing, competitive intelligence, or solutions consulting in a B2B SaaS environment.
Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights.
Proven track record of developing competitive intelligence programs and resources that influence GTM strategies.
Strong technical acumen with the ability to read technical documentation, demo competing products, and extract technical differentiators to identify opportunities for Ada.
Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
Comfortable working in a fast-paced, dynamic environment with the ability to manage multiple priorities.
Knowledge of AI and customer service technologies.

Responsibilities:

Lead competitive intelligence: Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics. Deliver quarterly competitive landscape reports with actionable insights.
Build & maintain battlecards: Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter.
Strategic insights: Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making.
Cross-functional collaboration: Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies. Drive measurable improvements in win rates by 10% through competitive enablement.
Sales enablement: Support revenue teams with competitive training sessions, win/loss analyses, and deal support to improve win rates and drive revenue growth. Conduct at least 6 competitive training sessions annually with post-training assessment scores above 85%.
Thought leadership: Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader. Publish 4 (one per quarter) internal thought leadership reports annually.

Apply

Related Jobs

Apply

🔥 Senior Product Marketing Manager, Industry Verticals

Posted about 6 hours ago

📍 North America

🔍 AdTech

🔧 Requirements

5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
Strong experience in the B2B industry and a passion for the Political space.
Skilled in analyzing market trends and insights to inform strategy.
Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.

💡 Responsibilities

Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.
Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
Research industry trends and competitors, and position StackAdapt to stand out.
Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Track KPIs, providing insights and recommendations to enhance our go-to-market impact.

Project ManagementData AnalysisCommunication SkillsAnalytical SkillsCollaborationMarket ResearchStrategic thinkingDigital MarketingSaaS

Posted about 6 hours ago

Apply

🔥 Product Marketing Manager/Sr. Product Marketing Manager, Martech

Posted about 6 hours ago

📍 North America

🔍 Martech

🔧 Requirements

Specialized in martech with experience in adtech.
In-depth understanding of the martech ecosystem, including email, SMS, cross-channel messaging, CDP data intelligence, reporting and analytics, and industry trends.
A proactive approach, excited about shaping StackAdapt's strategy and driving measurable impact.
Ability to analyze market trends, customer needs, and competitive dynamics to influence strategic decisions.
Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Exceptional written and verbal skills, able to distill complex concepts into clear, engaging messaging.
Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.

💡 Responsibilities

Develop and drive go-to-market (GTM) strategies for our new martech products, including email, cross-channel messaging and customer data capabilities.
Create compelling product narratives and positioning that communicate the unique value of StackAdapt’s solutions.
Lead market research and competitive analysis to pinpoint opportunities and refine StackAdapt’s position within the industry.
Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both products and marketing strategies.
Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Monitor product performance and marketing efforts through KPIs, providing insights and recommendations to improve go-to-market effectiveness.

Data AnalysisSalesforceProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationCross-functional collaborationMarket ResearchDigital Marketing

Posted about 6 hours ago

Apply

🔥 Senior Product Marketing Manager, Industry Verticals

Posted about 6 hours ago

📍 North America

🔍 Advertising Technology

🔧 Requirements

5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
Strong experience in the B2B industry and a passion for the Political space.
Skilled in analyzing market trends and insights to inform strategy.
Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.

💡 Responsibilities

Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.
Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
Research industry trends and competitors, and position StackAdapt to stand out.
Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Track KPIs, providing insights and recommendations to enhance our go-to-market impact.

Project ManagementProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationSales experienceMarket ResearchStakeholder managementDigital Marketing

Posted about 6 hours ago

Apply

🔥 Senior Product Marketing Manager

Posted 6 days ago

📍 KOHO (CAN)

🧭 Full-Time

🏢 Company: KOHO

🔧 Requirements

5+ years experience in product marketing
Excellent time management and prioritization skills
Ability to work collaboratively and cross-functionally in a fast-paced environment
Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives

💡 Responsibilities

Define our growth strategy and be the voice of the consumer to the Product team to determine the best launch strategies for each existing or new product launch and feature
Drive and develop market research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
Develop comprehensive marketing plans for the marketing team to execute on, in collaboration with brand, paid, lifecycle and content leads
Partnering with cross-functional leads on campaign development (briefing, feedback, production, optimization, reporting, retros etc..)
Quarterback cross-functional collaboration between product, marketing and the business teams to identify winning tactics across channels (owned and paid)
Drive impactful go-to-market launch strategies including messaging, positioning and branding/PR strategies
Work closely with the Product team to determine the best launch strategies for each existing and new product or feature release

Data AnalysisProduct ManagementProduct DevelopmentCommunication SkillsTime ManagementCross-functional collaborationMarket ResearchMarketingStrategic thinking

Posted 6 days ago

Apply

🔥 Senior Product Marketing Manager (US)

Posted 8 days ago

📍 North America

🧭 Full-Time

🏢 Company: Sybill AI👥 11-50💰 $11,000,000 Series A 8 months agoCRM Artificial Intelligence (AI)SaaS Machine Learning Sales Enterprise Software

🔧 Requirements

Proven Impact: You’ve improved website conversion rates or relevant KPIs (e.g., demo signups, purchases) by measurable amounts in previous roles.
Analytics & A/B Testing Tools: Experience with platforms like Google Analytics, Mixpanel, or Segment, plus hands-on use of A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
CMS & Basic Dev Skills: Comfortable using popular CMS platforms (like Webflow, WordPress, or similar) and basic HTML/CSS for quick fixes or prototypes.
Data-Driven Mindset: You rely on data to form hypotheses, set targets, and measure success.
Design Collaboration: Familiar with tools like Figma or Sketch for wireframing and collaborating on layouts and flows.
Relevant Experience: 3–5+ years in website CRO, product marketing, or growth marketing at a startup or fast-paced environment.
Hands-On Attitude: You thrive on ownership and accountability, especially in an early-stage setting where every contribution counts.

💡 Responsibilities

Craft Website Copy:
Experiment and Optimize:
Understand Our Users Deeply:
Shape UI Design:
Collaborate Across Teams:
Own the Metrics:

Data AnalysisFigmaHTMLCSSUI DesignGoogle AnalyticsSketchSEOMarketingLead GenerationA/B testing

Posted 8 days ago

Apply

🔥 Product Marketing Manager

Posted 12 days ago

📍 Canada

🧭 Full-Time

🔍 Data Analytics

🏢 Company: InfluxData👥 101-250💰 $51,000,000 Series E about 2 years agoDatabase Internet of Things Analytics Information Technology Data Visualization

🔧 Requirements

2-5 years of Product Marketing experience, preferably within Enterprise B2B SaaS
Prior experience focused on data analytics, monitoring, observability or IoT are preferred.
Experience with Kubernetes or public cloud providers such as AWS, Azure or GCP are a plus.
Storyteller with the ability to communicate with a technical audience
Demonstrated ability to develop content, collateral, product positioning and messaging, as well as enablement assets

💡 Responsibilities

Build and nurture strong relationships with customers to understand their use cases, gather testimonials, and capture success stories.
Create compelling and differentiated product positioning and messaging that resonates with prospects and target customers.
Enable our amazing sales teams to position InfluxDB and win against competition:
Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
Collaborate with cross-functional teams, including product management, sales, and engineering, to launch incremental features as well as whole new products

Product ManagementContent creationCommunication SkillsSales experienceMarket ResearchData visualizationStrategic thinkingData analyticsSaaS

Posted 12 days ago

Apply

🔥 Senior Product Marketing Manager, Design & Build

Posted 12 days ago

📍 United States, Canada

🧭 Full-Time

💸 134000.0 - 212500.0 USD per year

🔍 Web Development

🏢 Company: Webflow👥 501-1000💰 $120,000,000 Series C about 3 years ago🫂 Last layoff 8 months agoCMS Web Hosting Web Design

🔧 Requirements

5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript
Have experience with Webflow or similar web development technology
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging

💡 Responsibilities

Develop an expert understanding of Webflow’s technical web development features, and the customers who use them — to create compelling and impactful marketing that tells our story and drives adoption
Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights
Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product

HTMLCSSJavascriptContent creationSEORESTful APIsMarket ResearchDigital MarketingA/B testing

Posted 12 days ago

Apply

🔥 Principal Product Marketing Manager

Posted 13 days ago

📍 Canada

🧭 Full-Time

🔍 Software Development

🏢 Company: Docker👥 251-500💰 $105,000,000 Series C about 3 years agoDeveloper Tools Developer Platform Information Technology Software

🔧 Requirements

7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies.
Proven experience in software supply chain security, container security, and cloud native application development
Excellent problem-solving and analytical skills
Ability to analyze complex market trends and customer needs
Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
Ability to create compelling product marketing content
Experience with public speaking or presentation skills
Ability to work effectively across a broad range of team environments
Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)

💡 Responsibilities

Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales.
Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points.
Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security.
Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker.
Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative.
Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.

DockerCloud ComputingData AnalysisKubernetesProduct ManagementProduct DevelopmentAPI testingREST APICI/CDDevOpsMarket Research

Posted 13 days ago

Apply

🔥 Product Marketing Manager

Posted 27 days ago

📍 United States, Canada

🧭 Full-Time

🔍 B2B SaaS

🏢 Company: Great Question👥 11-50💰 $2,500,000 Seed over 3 years agoInformation Services UX Design Information Technology

🔧 Requirements

5+ years of experience in Product Marketing at a growth stage B2B SaaS company during which you have demonstrated success in launching new products and driving product adoption.
Excellent written and verbal communication skills with the ability to craft compelling narratives.
Ability to use data and analytics to inform marketing decisions and measure results.
Ability to work effectively with cross-functional teams and build strong relationships company-wide.
Experience working in a fast-paced, dynamic environment.
Experience with the Marketing tech stack (Hubspot, GA4, etc) along with familiarity with modern software and web applications, marketing automation tools, and CRM systems.

💡 Responsibilities

Define target audience, value proposition, messaging, and positioning for new and existing products.
Lead product launches, including creating marketing materials, coordinate: ting with sales, and managing launch activities.
Develop high-quality marketing collateral such as website copy, blog posts, case studies, white papers, and sales enablement tools.
Stay informed about market trends, competitive landscape, and customer needs to inform product marketing strategies.
Work closely with product management, sales, marketing, and customer success to ensure alignment and achieve shared goals.
Track key metrics, analyze campaign performance, and report on results to optimize marketing efforts.

LeadershipProject ManagementAgileData AnalysisSalesforceCross-functional Team LeadershipProduct DevelopmentCommunication SkillsAnalytical SkillsProblem SolvingSEOSales experienceMarket ResearchMarketingStakeholder managementStrategic thinkingDigital MarketingCRMData analyticsCustomer SuccessSaaSA/B testing

Posted 27 days ago

Apply

🔥 Senior Product Marketing Manager

Posted about 1 month ago

📍 Canada

🧭 Full-Time

🔍 Financial Services

🏢 Company: Coconut Software

🔧 Requirements

5+ years of experience in a marketing role, with at least 3 years of experience in Product Marketing, preferably in B2B SaaS
A collaborative team player who thrives in a fast-paced environment, ready to wear multiple hats and contribute wherever needed to drive success
Exceptional interpersonal and relationship building skills
Expert project management skills that can keep even the most complex product launches on track
Deep market research skills that help you turn ambiguous problems into tangible plans with estimated impact
Great listening skills with a passion for serving and understanding customers
Strong verbal and written communication skills—the ability to write effective copy is a necessity
Highly organized with excellent time management and ability to get things done

💡 Responsibilities

Define and own how we bring new products to market including everything from primary research, positioning and messaging to enabling our teams and measuring success
Research and build playbooks that help us win in the target segments and markets we care about
Identify new opportunities to generate and retain revenue with insightful market research that influences our long-term product strategy and roadmap
Be our internal expert on the competition and develop playbooks and tools that enable our team to differentiate our solution from existing and emerging competitors
Own our pricing strategy to ensure that we’re able to successfully monetize new product developments
Support and contribute to sales enablement materials and marketing campaigns to capture new logos, and drive cross-sell and upsell within our customer base
Build close relationships with our Sales, Customer Experience, Product and Marketing teams to ensure strong cross-functional alignment to support our GTM motion
Create a listening strategy that ensures you’re on top of trends in the market, challenges our customers care about, to ensure the voice of the customer is at the heart of everything you do
Communicate the value and impact of PMM internally by creating visibility for your work

Project ManagementBusiness DevelopmentData AnalysisProduct ManagementCross-functional Team LeadershipStrategyCommunication SkillsSales experienceMarket ResearchMarketingTeam managementFinancial analysisSaaS

Posted about 1 month ago

Apply