Growth Manager

Posted 5 months agoViewed

Requirements:

3+ years of experience in growth or product marketing, preferably for B2C products or protocols.

Proven track record of managing all aspects of successful marketing campaigns for protocols or products used by millions of users

Hands-on experience managing user acquisition for Consumer Apps, Wallets or DeFi protocols.

Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains.

Proficiency with Web3 analytics tools like Dune Analytics or Nansen.

Strong analytical skills with ability to draw insights from various data sources

Experience with paid acquisition, KOL partnerships and content marketing.

Excellent communication and stakeholder management skills.

Familiarity with community-led growth strategies and building engaged user communities.

Responsibilities:

Develop and execute marketing campaigns focussing on target audience identification, creative direction, copywriting, and performance reporting.

Translate features and use cases into audience-specific benefits that clearly articulates the protocol's value proposition and differentiates it from competitors.

Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.

Foster an engaged user community in collaboration with community managers.

Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.

Analyze user behavior and feedback to continuously improve acquisition and retention efforts.

Track and report key growth metrics to measure success against goals.

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