Apply

Product Marketing Manager

Posted 17 days agoViewed

View full description

πŸ’Ž Seniority level: Manager, Proven experience and success in Product Marketing or Product Management

πŸ“ Location: AU, NZ, UK, US, Canada, Asia, South Africa

πŸ” Industry: B2B software

⏳ Experience: Proven experience and success in Product Marketing or Product Management

πŸͺ„ Skills: Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMarketing

Requirements:
  • Proven experience and success in Product Marketing or Product Management.
  • Must have Marketing and copywriting experience; launching B2B products will be highly regarded.
  • A Tertiary Qualification in Marketing or Product Management.
  • Experience with Hubspot will be highly regarded.
  • Demonstrate sound product marketing strategies to optimize growth and profitability.
  • Exceptional ROI-tracking skills.
Responsibilities:
  • Collaborating with peers across Marketing, Product, Design, Sales, and Support in key markets.
  • Launching marketing campaigns to promote new product features.
  • Working closely with the Product Team to increase feature awareness and usage.
  • Supporting the retention of existing customers and acquisition of new customers.
  • Developing product positioning and messaging for target customer personas.
  • Assessing the effectiveness of marketing programs and reporting required changes.
Apply

Related Jobs

Apply

πŸ“ India, United States, Canada, Netherlands

πŸ” Technology and software

🏒 Company: Course HeroπŸ‘₯ 251-500πŸ«‚ Last layoff almost 2 years agoEducationEdTechE-Learning

  • Proven track record of creating and executing GTM plans for product launches.
  • Bachelor’s or Master’s Degree in marketing, advertising, or related field.
  • At least 8+ years of experience in a marketing role, with 3 years in product marketing.
  • Subject matter expertise in products and industry.
  • Experience with B2C products required; B2B experience preferred.
  • Ability to solve complex problems and make informed decisions.
  • Experience as a team manager, with geographically dispersed team management a plus.
  • Excellent written and verbal communication skills in English.
  • Strong teamwork and interpersonal skills.
  • Excellent project management and organizational skills.

  • Conduct market research and competitor analysis to drive product awareness.
  • Develop compelling product positioning and messaging frameworks.
  • Lead go-to-market planning and execution for product launches.
  • Collaborate with Product and Marketing leadership on the product roadmap.
  • Define marketing support levels for products and criteria for support tiers.
  • Support Lifecycle Marketing team on channel definitions.
  • Manage product-themed landing pages focusing on messaging and SEO.
  • Define target customer segments and tailor marketing strategies.
  • Establish key metrics and measure the success of campaigns.

LeadershipProject ManagementData AnalysisSEOMarket Research

Posted about 9 hours ago
Apply
Apply

πŸ“ EMEA region

🧭 Full-Time

πŸ” Technology, Open Source

🏒 Company: Canonical - Jobs

  • Passion for technology and exposure to areas like Cloud, IoT, Ubuntu, Security, Applications.
  • Ability to think strategically about complex issues.
  • Exceptional interpersonal skills for cross-functional team collaboration.
  • Conversant in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with key stakeholders.
  • Excellent verbal and written communication skills.
  • Proven ability to prioritize tasks and meet quality deadlines.
  • A growth mindset with a willingness to take on risks.

  • Be responsible for go-to-market planning and execution for a range of products.
  • Lead on content dissemination planning, campaign development, and product launches.
  • Develop compelling messaging and positioning connected to target audiences.
  • Conceive and execute customer communications and marketing programs.
  • Collaborate using data insights to drive traffic and improve marketing funnels.
  • Plan events and promotional activities across various channels.
  • Create and publish content for campaigns while monitoring competitive landscape.

Cloud ComputingData AnalysisIoTContent creationContent managementMarketingDigital Marketing

Posted 1 day ago
Apply
Apply

πŸ“ USA

πŸ” Education and technology

🏒 Company: n2yπŸ‘₯ 101-250πŸ’° Private about 5 years agoEducationHigher EducationSpecial EducationTutoring

  • Can own & evolve effective personas with knowledge about customer intent and needs
  • Thrives in leading stakeholder communication & collaboration with persuasive and influencing ability
  • Exceptionally organized and proactive; capable of managing work and collaborating with other teams
  • Skilled in storytelling and messaging, translating product functionality to customer wants and needs
  • Manages data and research effectively, comfortable with analysis and drawing conclusions
  • Naturally curious, always seeking to understand, improve and add value
  • Familiar with the needs and motivations of brand, demand gen, and sales teams
  • Understands SaaS Product Marketing
  • Believes in the altruistic mission and vision of the organization
  • Comfortable with growth and change
  • Strives for excellence in connecting customer needs to the right solutions

  • Own & Develop Buyer Personas & Customer Insights
  • Define Positioning & Messaging Framework
  • Define Go-to-Market (GTM) Strategy in collaboration with marketing and demand generation teams
  • Deliver Sales Enablement Materials
  • Support Content Creation by collaborating with content and design teams
  • Deliver Market & Competitor Analysis
  • Own Metrics and Reporting
  • Support Customer Engagement
  • Support Product Lifecycle

Data AnalysisContent creationReportingMarket ResearchStakeholder management

Posted 3 days ago
Apply
Apply

πŸ“ United States

πŸ’Έ 85000.0 - 100000.0 USD per year

πŸ” Home furnishings

🏒 Company: ResidentπŸ‘₯ 1-10PublishingLifestyleArtFashionEventsTravel

  • 3+ years of experience working in product marketing, preferably with a DTC brand.
  • Relevant Degree.
  • Experience with Consumer-Packaged Goods.
  • Project management skills with tools like Asana.
  • Cross-functional collaboration experience.
  • Creative problem-solving with strong attention to detail.
  • Strong communication skills.

  • Ownership of how products get on the website and various sales channels.
  • Ownership of Resident Product Catalog; driving feature strategy in collaboration with the Admin Product team.
  • On-site merchandising strategy using data for product placements and promotions.
  • Improvements to CRM/Owned Marketing related to merchandising and product marketing.
  • Collaboration with Growth/Marketing to drive off-site product sales.

Project ManagementData AnalysisProduct ManagementMarketingCRM

Posted 6 days ago
Apply
Apply

πŸ“ United States of America, Canada

🧭 Full-Time

πŸ’Έ 90000.0 - 140000.0 USD per year

πŸ” SaaS

🏒 Company: rooster-careers

  • 4+ years of experience in product marketing or related roles, preferably in a B2B SaaS environment.
  • Proven ability to understand and influence complex buying cycles with competitive differentiation.
  • Excellent written and verbal communication skills, crafting concise, persuasive narratives.
  • Strong analytical and strategic mindset with data-driven decision-making skills.
  • Demonstrated success in cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams.
  • Familiarity with marketing and sales tools like HubSpot, Salesforce, Productboard, or similar platforms.

  • Conduct market research to understand industry trends, competitive landscape, and customer pain points.
  • Identify and refine target buyer segments, user personas, and key use cases.
  • Develop and refine product positioning and messaging to differentiate solutions from competitors.
  • Plan and execute product launches and feature releases with cross-functional teams.
  • Create launch plans, timelines, and KPIs; track and report on post-launch performance.
  • Develop sales enablement materials and train Sales and Customer Success teams.
  • Create content including website copy, blog posts, whitepapers, webinars, and videos.
  • Align campaigns and messaging with the Demand Generation team to drive conversions.
  • Track and analyze metrics for product adoption, launch success, and market penetration.

Data AnalysisMarket ResearchLead GenerationCustomer Success

Posted 9 days ago
Apply
Apply

πŸ“ United States

🧭 Full-Time

πŸ’Έ 140000.0 - 175000.0 USD per year

πŸ” Beauty and wellness

🏒 Company: StyleSeatπŸ‘₯ 51-100πŸ’° Series C almost 4 years agoPersonal HealthBeautySocial Media

  • 3-5 years of experience in product marketing, including at least 2 years in B2B/B2C marketing.
  • Experience crafting messaging and creating marketing content.
  • Exceptional writing skills with attention to detail.
  • Strong multitasking abilities and a collaborative mindset.
  • Highly organized with a focus on process improvement.
  • Resourceful problem-solving ability.
  • Self-starter who can identify and execute impactful projects.

  • Drive go-to-market (GTM) strategy and plan for new feature launches with cross-functional partners.
  • Develop clear and compelling messaging using data to differentiate StyleSeat from competitors.
  • Collaborate with the product team to provide insights, market data, and customer feedback.
  • Research the competitive landscape and package insights into actionable messaging.
  • Work with marketing teams to create content and training materials.
  • Engage with clients to understand market needs and opportunities.
  • Monitor qualitative and quantitative metrics to assess product success.

Project ManagementData AnalysisContent creationCollaborationMarket Research

Posted 9 days ago
Apply
Apply

πŸ“ California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York, North Carolina, Texas, Utah, Washington

🧭 Full-Time

πŸ’Έ 59250.0 - 79000.0 USD per year

πŸ” Mobile education

🏒 Company: AceableπŸ‘₯ 251-500πŸ’° $50,000,000 Series C about 4 years agoEdTechE-LearningTrainingMobileReal Estate

  • 2+ years of marketing experience.
  • Strong curiosity about users and experience working with customer and market research.
  • Basic understanding of digital and performance marketing channels.
  • A passion for mobile-first digital experiences.
  • Clear and effective verbal and written communication skills.
  • Ability to work independently and manage several projects simultaneously.
  • Proactive learner with a bias towards action.

  • Assist in executing go-to-market strategies for new product features and launches.
  • Collaborate with Product Marketing leaders to create a compelling, differentiated product positioning strategy to drive revenue growth and market share.
  • Help monitor day-to-day marketing performance, including sales and key metrics like acquisition costs, surfacing insights and opportunities to the marketing team.
  • Conduct market and competitor research to identify trends and opportunities.
  • Partner with the Conversion Rate Optimization (CRO) and eCommerce teams on messaging testing.
  • Collaborate with cross-functional teams, including marketing communications, product management, and the learning experience team.

Data AnalysisMarket ResearchDigital MarketingA/B testing

Posted 10 days ago
Apply
Apply

πŸ“ USA

🧭 Full-Time

πŸ’Έ 105400.0 - 124000.0 USD per year

πŸ” Fintech

🏒 Company: Coinbase Careers PageπŸ‘₯ 1000-5000

  • 2+ years of experience in product marketing in payments, stablecoin, or fintech.
  • A self-starter who thrives in ambiguity with an entrepreneurial mindset.
  • Proven ability to execute from strategy to action with high-impact results.
  • Strong understanding and passion for blockchain technology.
  • Ability to communicate across various personas.
  • Excellent storytelling skills in written, verbal, and visual formats.
  • Track record of creating customer acquisition campaigns.
  • Strong quantitative skills for running experiments and data analysis.
  • Outstanding project management skills.
  • Ability to quickly grasp technical topics.
  • Capacity to form strong relationships with cross-functional partners.

  • Responsible for the development and execution of Coinbase Commerce’s integrated marketing strategy and related developer-focused products and services.
  • Be the voice of the customer to inform product messaging, brand differentiation, and tactics.
  • Craft compelling narratives for merchants, developers, and end-users.
  • Lead successful product launches and marketing campaigns.
  • Develop marketing collateral including presentations, case studies, and websites.
  • Build activations and partnerships to drive product adoption.
  • Work cross-functionally with various teams to build the customer pipeline.
  • Measure and report on product marketing performance.
  • Drive rapid experimentation across channels for effective strategies.

Project ManagementBlockchainData AnalysisProduct ManagementCross-functional collaborationMarket ResearchMarketing

Posted 12 days ago
Apply
Apply

πŸ“ USA

🧭 Full-Time

πŸ’Έ 140140.0 - 200200.0 USD per year

πŸ” Self-care industry

🏒 Company: BoulevardπŸ‘₯ 251-500πŸ’° $70,000,000 Series C over 2 years agoInternetConsultingSaaSB2BMarketing

  • Minimum of 6+ years of product marketing experience within B2B tech or vertical SaaS.
  • Domain expertise in financial systems or accounting software, ideally with a CPA or CFA background.
  • Ability to translate accounting concepts to non-accountants.
  • Understanding of the product go-to-market lifecycle and adoption strategies.
  • Excellent analytical thinking and excitement for data.
  • Strong attention to detail and a focus on delivering excellence.

  • Act as the voice of the customer in product development, guiding product decisions with customer feedback.
  • Lead customer and competitive research to identify market trends and refine product positioning.
  • Own adoption strategies for successful product launches and ongoing customer engagement.
  • Equip sales and success teams with enablement tools and create impactful marketing content.
  • Take ownership of the go-to-market process, making data-driven decisions to optimize performance.

Data AnalysisProduct ManagementAccountingMarket ResearchData visualizationFinancial analysis

Posted 17 days ago
Apply
Apply

πŸ“ San Francisco Bay Area, All Other California Locations, Colorado, New York City, All Other New York Locations, Seattle, All Other Washington Locations

🧭 Full-Time

πŸ’Έ 115000.0 - 135300.0 USD per year

πŸ” Mental health benefits

🏒 Company: Modern HealthπŸ‘₯ 251-500πŸ’° $74,000,000 Series D almost 4 years agoMental HealthTherapeuticsmHealthWellnessHealth CareSoftware

  • 5+ years of experience in product marketing within healthcare B2B and B2B2C models.
  • Strong understanding of healthcare market needs for employers and patients.
  • Proven experience in market research, positioning, and go-to-market strategy development.
  • Excellent collaboration skills and ability to influence stakeholders at various levels.
  • Strong written and verbal communication skills with a track record of impactful marketing content.
  • Data-driven approach to analyze marketing and sales metrics.
  • Familiarity with product management processes and agile methodologies is a plus.
  • Bachelor's degree in marketing, business, healthcare management, or related field; advanced degree is a plus.

  • Conduct market research to understand the healthcare industry, trends, competitive landscape, and customer needs.
  • Identify and segment target audiences across B2B and B2C channels, developing buyer personas.
  • Develop clear product positioning and messaging for stakeholders.
  • Design and execute go-to-market plans for product launches and enhancements, tracking performance against defined KPIs.
  • Partner with sales teams to create effective tools and resources.
  • Collaborate with various departments to align strategies and act as the voice of the customer.

AgileProduct ManagementProduct DevelopmentStrategyCommunication SkillsCollaborationAgile methodologies

Posted 18 days ago
Apply