Product Marketing Manager, Competitive Intelligence

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Requirements:

• 3+ years’ experience working in product marketing, ideally at a fintech company or financial services firm.
• Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy.
• Strong message development skills, excellent writer, and communicator (written and verbal).
• Experience developing sales enablement materials, and supporting sales & marketing content.
• Demonstrable understanding of marketing concepts, metrics, and tools.
• Highly analytical with the ability to identify market opportunity areas and test campaign ideas.
• Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization.

Responsibilities:

• Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies.
• Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements.
• Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations.
• Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions.
• Effectively measure, optimize and communicate results of initiatives.
• Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements.