- Act as a trusted advisor to the Marketing Leadership team by providing proactive analysis and insights.
- Develop and maintain KPI packages to measure marketing and lead performance, including campaign effectiveness and ROI.
- Communicate actionable takeaways from regular reporting and identify root causes for marketing performance.
- Drive process improvements to enhance data integrity within marketing automation and CRM systems.
- Partner with Marketing, Sales Operations, and Product teams to optimize lead conversion and revenue objectives.
- Utilize AI-driven technologies to enhance analytics, reporting, and proactive decision-making.
- Complete ad-hoc analysis for leadership and handle multiple simultaneous projects.
Data AnalysisSalesforceTableau+3 more