Customer Marketing Manager - B2B SaaS

5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation. Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing. Experience managing customer advisory boards, summits, and community engagement initiatives. Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra).

Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction. Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities. Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns. Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits. Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices. Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.