- Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce
- Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
- Curating sample targeting lists that align with brand’s intended audience
- Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
- Partner with Account Management to seamlessly transition campaign from pre- to post-sales
- Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
- Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
- Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients
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