Channel Factory

👥 51-100 Video Advertising Video Streaming SaaS Analytics

Channel Factory is a leading marketing analytics solution provider for YouTube and social video advertising. They offer a unique database and software that sets industry standards for insights and tools, benefiting both advertisers and creators. With a strong client base and global partnerships, they provide streamlined solutions for creator insights, brand safety, content targeting, and predictive analytics.

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Jobs at this company:

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🔥 Account Manager - Digital Marketing (Los Angeles, San Diego)

Posted 4 days ago

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🔥 Digital Media Planner - Strategist

Posted about 1 month ago

📍 United States

🧭 Full-Time

🔍 Digital Media

🔧 Requirements

2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
Bachelor’s Degree
Self-starter
Operates with a sense of urgency and discipline across various time zones
Highly organized; curious about proactively finding solutions to problems
Collaborative - can work within a team and independently and manage up, down, and across departments
Knowledge of Excel calculations, pivot tables, and graphs
Driven and determined to learn and adapt to a fast-paced digital world
Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails
Above all, possess the highest levels of professionalism, integrity, and ethics
Ability to travel a minimum of 15% a year for onsite meetings, training, etc.

💡 Responsibilities

Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
Curating sample targeting lists that align with brand’s intended audience
Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
Partner with Account Management to seamlessly transition campaign from pre- to post-sales
Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients

Posted about 1 month ago

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🔥 Mexico Jr Data Analyst - Data & Analytics

Posted about 2 months ago

📍 Mexico

🔍 Marketing Technology

🔧 Requirements

2+ years of experience in strategic marketing/media analytics, preferably within an agency or ad tech environment.
Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, Metabase, etc.) to present insights in an engaging, client-friendly manner
Strong understanding of digital advertising platforms, programmatic media, and ad/mar-technologies, including: Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk, Innovid, etc.), Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.), and Digital & Social Analytics (Google Analytics, YouTube Analytics, Adobe, Comscore, etc.).
Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel.
Strong analytical skills, with the ability to translate complex data into meaningful insights and strategic recommendations.
Proficiency in Microsoft Office, particularly PowerPoint and Excel.

💡 Responsibilities

Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives.
Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights.
Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations.
Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, Metabase, etc.
Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights.
Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety.
Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation.

Posted about 2 months ago

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