Social Media Buyer - Media Solutions (Mexico)

Posted about 1 month agoViewed

💎 Seniority level: Junior, 2-3 years

📍 Location: Mexico

🔍 Industry: Marketing Technology

🏢 Company: Channel Factory👥 51-100 Video Advertising Video Streaming SaaS Analytics

🗣️ Languages: English, Spanish

⏳ Experience: 2-3 years

Requirements:

2-3 years of experience in digital marketing with a focus on paid social media buying across platforms like Meta and TikTok.

A BA/BS degree in Marketing, Business Administration, or a related field is required.

Familiarity with programmatic buying and social ad platforms.

Proficiency in social media platforms like Meta Ads Manager, TikTok Ads, and analytics tools (Google Analytics, platform-specific reporting).

Strong understanding of key performance metrics such as CPA, CPM, CPC, and ROAS.

Comfortable with testing and campaign optimization techniques.

Ability to analyze data and identify key trends, providing insights for optimizing campaigns and driving performance.

Ability to manage multiple campaigns and tasks simultaneously, prioritizing work to meet deadlines.

Proven ability to collaborate effectively with internal teams, including account management, creative, and senior-level team members.

Strong verbal and written communication skills, capable of creating clear reports and delivering insights to internal teams and clients.

Responsibilities:

Assist in the setup, execution, and day-to-day management of paid social media campaigns on platforms like Meta (Facebook/Instagram) and TikTok.

Execute media buys across social platforms programmatically, optimizing delivery to achieve KPIs such as CTR, CPA, and ROAS.

Monitor campaigns daily and optimize in real-time by adjusting bids, budgets, and targeting to improve overall performance.

Track and manage campaign budgets, ensuring optimal allocation across platforms and that campaigns are pacing toward target KPIs and objectives.

Assist in compiling campaign performance data and insights into reports for the Senior Social Media Buyer and account management team.

Work closely with the Senior Social Media Buyer to ensure that all campaigns are on track and optimized for success.

Serve as a liaison between internal teams and clients, ensuring effective communication on campaign performance, optimization strategies, and any updates.

Support margin optimization strategies by closely tracking financial performance and adjusting campaigns accordingly to meet profitability goals.

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