Account Manager - Digital Marketing (Los Angeles, San Diego)

Posted about 2 months agoViewed

💎 Seniority level: Manager, 2-3+ years

📍 Location: United States

🔍 Industry: Digital Marketing

🏢 Company: Channel Factory👥 51-100 Video Advertising Video Streaming SaaS Analytics

🗣️ Languages: English

⏳ Experience: 2-3+ years

Requirements:

2-3+ years of proven hands-on experience at a tech publisher or digital media agency, and ideal candidates will have 1+ years of hands-on Google AdWords management.

Effective experience in media buying on a bidding model e.g., DBM, DSP, PMD, Programmatic platforms, and/or management of campaigns in various dashboards highly preferred.

Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!

Client-facing experience working with both agencies and brands highly preferred.

General knowledge of the YouTube/online video ad space; specifically GDN, Google Ad Exchange, DoubleClick, and YouTube.

Experience in off-YouTube media, 3rd party, and Brand Studies.

Responsibilities:

Understanding and communicating how Channel Factory’s products will assist clients in reaching their marketing goals.

Owning and incrementally growing a book of business by focusing on client retention, growth, renewal, and satisfaction.

Creating and maintaining short and long-term Account Plans for each designated account.

Leading internal and external pre-campaign Kick-off Calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with the Ad Operations team for all inquiries.

Respond with urgency to all general and specialized client requests using knowledge and understanding of all internal systems.

Regularly monitoring campaign pacing and KPI performance and conducting on-going discussions with relevant internal. team members and clients; proactively addressing any issues and providing multiple solutions, and providing optimization strategies to generate lift in under-performing areas.

Generating and sending thorough weekly and final reporting that addresses overall metrics, wins, insights, and recommendations.

Expanding relationships through regular client communication to build and maintain deep-level partnerships.

Create and send monthly and final invoices throughout campaign flights.

Working side by side with Sales Reps and assisting with up-selling and renewing existing clients.

Conducting pre- and post-mortem group “peer review” sessions with the accounts team to encourage socialization of key.

Maintaining and updating proficiencies in the video marketing space.

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