- Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
- Conduct keyword research and audience targeting to support campaign strategy
- Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
- Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
- Analyze data using GA4 and provide actionable insights and regular reports
- Collaborate with the creative team to align ad copy and creatives with campaign goals
- Manage product feeds for Google Merchant Center and Facebook Catalog
- Stay up to date with platform changes and digital advertising best practices
SEMrush