Sales and Marketing Growth Manager

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Requirements:

• Extensive experience in digital marketing, including SEO, PPC, content marketing, and social media.
• Proven expertise in analyzing marketing performance and optimizing strategies for growth.
• Strong leadership and project management skills, with the ability to oversee multiple marketing initiatives.
• Proficiency in marketing tools such as Google Analytics, SEMrush, HubSpot, and various ad platforms.
• Excellent communication skills in English, both written and verbal.
• Experience in the home service industry (roofing or similar industries preferred) is a plus.
• Creative and data-driven mindset, with the ability to execute innovative marketing ideas.
• Self-motivated and trustworthy, with the ability to work independently while ensuring alignment with company objectives.

Responsibilities:

• Develop, implement, and optimize multi-channel marketing strategies, including SEO, PPC, social media, email, and content marketing.
• Evaluate existing marketing efforts, identify gaps, and implement improved processes to drive better results.
• Monitor and analyze marketing metrics, adjusting campaigns to maximize ROI, conversion rates, and engagement.
• Oversee the creation of high-quality marketing content, including blog posts, videos, social media posts, and ads, ensuring consistency with brand messaging.
• Manage and optimize digital ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to increase visibility and lead generation.
• Work closely with sales and operations teams to align marketing efforts with overall business objectives.
• Stay updated on the latest marketing trends, tools, and best practices to keep strategies competitive.
• Lead and coordinate marketing efforts across different functions, with the ability to hire and manage additional team members if needed.