- Lead, coach, and develop the existing two-person marketing team, including any future hires
- Translate revenue and growth objectives into clear marketing priorities, programs, and metrics
- Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function
- Own positioning and messaging for the company, marketplace, and products within B2B
- Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions
- Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win
- Support account-based and segment-specific initiatives where they can have meaningful commercial impact
- Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth
- Build programs that create awareness, qualified demand, engagement, and ultimately revenue
- Measure performance and continuously improve the efficiency and effectiveness of marketing programs
- Develop strategies to deepen relationships with existing customers and turn successful customers into advocates
LeadershipData Analysis