- Develop and maintain marketing ROI and analytics models
- Analyze marketing and sales data to measure channel performance and advertising effectiveness
- Partner with business stakeholders to address questions, review model outputs, and identify key business drivers
- Work with Bayesian and linear models to evaluate marketing contribution and ROI
- Support and improve Streamlit-based applications used for reporting and visualization
- Build scalable Python-based data workflows and analytical tools
- Export and manage reporting outputs using Excel and related formats
- Collaborate with engineering and cross-functional teams to improve code quality and maintainability
- Work within AWS environments including S3 and EC2
- Monitor applications and workflows using DataDog