Digital Marketing Specialist - Latin America

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Requirements:

• Proven experience in digital marketing, especially in SEO, SEM, and social media marketing.
• Strong analytical skills and experience with web analytics tools, especially Google Analytics.
• Familiarity with PPC advertising platforms such as Google Ads and Facebook Ads.
• Excellent communication, organizational, and project management skills.
• Creative thinker with a passion for driving engagement through digital channels.
• Ability to work independently and as part of a team in a fast-paced environment.

Responsibilities:

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, email, social media, and content marketing.
• Monitor and analyze online marketing performance using tools such as Google Analytics and social media insights.
• Create engaging and relevant content for online platforms that resonate with our target audience.
• Manage and optimize PPC campaigns to increase ROI and maximize conversions.
• Collaborate with the design and content teams to produce high-quality marketing materials.
• Stay up-to-date with the latest trends in digital marketing and industry best practices.
• Conduct A/B testing for campaigns and generate reports to assess effectiveness and areas for improvement.