Campaign Operations Program Manager
New
C
ConveraFinancial Services
This role is open to candidates based in the United States, United Kingdom, or Lithuania, Willingness to work flexible hours as needed to support global stakeholdersFull-TimeSenior
Salary$120,000 - $150,000 per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Business IntelligenceData AnalysisA/B testing
Requirements
- 7+ years of experience in B2B marketing operations, campaign management, or demand generation.
- Salesforce Account Engagement (Pardot) certification.
- Hands-on experience using Salesforce CRM.
- Proven experience leading campaign operations functions and managing high-volume workloads.
- Deep understanding of lead management, including lead scoring, routing, and lifecycle management.
- Experience developing and executing structured A/B testing programs.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Proficiency with BI and analytics platforms for data analysis and reporting.
- Excellent problem-solving and communication skills.
- Experience working with global teams and multi-region marketing programs.
- Willingness to work flexible hours for global collaboration.
Responsibilities
- Partner with Brand, Content, Product Marketing, and Sales to translate objectives into integrated campaign strategies.
- Oversee campaign intake, prioritization, planning, audience segmentation, and nurture strategy.
- Ensure flawless campaign delivery including setup, email journey orchestration, lead routing, QA, and monitoring.
- Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency.
- Manage the campaign operations function and provide day-to-day guidance to the Senior Campaign Operations Specialist.
- Own end-to-end campaign operations processes and implement improvements to tools and technology.
- Monitor data integrity and Pardot–SFDC mapping, partnering with Revenue Operations.
- Define campaign KPIs and analyze performance data to deliver insights and optimizations.
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