Senior Marketing Manager, Integrated Campaigns
New
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n8nB2B Software
Germany; Secondary Locations: Estonia, Netherlands, Berlin Office, Hungary, Portugal, Poland, Finland, Ireland, Denmark, Belgium, Czech Republic, United Kingdom, SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisSalesforce
Requirements
- Hands-on experience building and running end-to-end B2B software campaigns.
- Experience creating campaigns for technical audiences.
- Proven experience running account-based marketing (ABM) campaigns across EMEA and the United States.
- Practical experience with marketing automation platforms such as Marketo or Customer.io.
- Comfortable using Salesforce reporting and campaign data to evaluate performance metrics.
- Ability to coordinate multiple specialist teams and hold stakeholders accountable.
- Hands-on execution skills with a readiness to build, launch, and optimize campaigns directly.
Responsibilities
- Own integrated campaign strategy and execution from initial brief through launch, optimization, and post-campaign reporting.
- Build and maintain campaign plans covering timelines, budgets, deliverables, owners, and dependencies.
- Act as the connective tissue across Product Marketing, Enterprise Marketing, Paid, Lifecycle, Web, Events, Content, and Sales.
- Partner closely with Sales and SDR teams to ensure campaigns support effective account engagement and follow-up.
- Track campaign engagement, responses, pipeline attribution, and revenue impact against agreed goals.
- Run a consistent test-and-learn process to improve campaign performance over time.
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