- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.
- Manage and optimize paid campaigns across channels including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV (CTV).
- Lead the development and execution of new channel and campaign experiments to drive pipeline growth.
- Manage budget tracking, performance goals, and cross-functional collaboration to achieve business results.
- Monitor and report on key performance metrics including spend, revenue, ROAS, and budgets.
- Leverage customer segmentation and target market inputs to optimize media performance.
- Work closely with creative, product marketing, and sales teams to develop high performing ads.
- Manage multiple agencies while maintaining hands-on execution ability.
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